iOS App Store Product Page

Every element of your App Store product page has the power to drive downloads of your iOS apps. Creating a great app is just the beginning — help customers find and engage with it through thoughtfully crafted metadata.

1. App Name

Your app’s name plays a critical role in how users discover it on the App Store. Choose a simple, memorable name that is easy to spell and hints at what your app does.

2. Subtitle

Your app’s subtitle appears below your app name throughout the App Store in iOS 11. A subtitle can be up to 30 characters long, and is intended to summarize your app in a concise phrase

3. App Icon

Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose.

Please see the Human Interface Guidelines

4. Screenshots

Use images captured from your app’s UI to visually communicate your app’s user experience. The first 1 to 3 screenshots will appear in search results so make sure these highlight the essence of your app. Each subsequent screenshot should show a main feature so that you fully convey your app’s value

5. Description

Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of main features.

Let potential users know what makes your app unique and why they will love it!

6. Ratings & Reviews

You can respond to customer reviews of your app to directly address their feedback, questions, and concerns.

Reviews and responses can be updated at any time, but only the latest review and response for each user will display on your product page.

For more details, see Ratings, Reviews, and Responses

7. Promotional Text

Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update promotional text at any time without having to submit a new version of your app.

8. Keywords

You can include up to 80 characters in the short description field. It’s very important to keep the balance to provide a clear description that includes some of the main keywords that you want your application to rank for.

A well-composed short description provides a highlight about the virtues and purpose of your app, and clearly delivers a message about its value to catch attention. The user can then expand it by viewing the full description.

9. Categories

You can assign two categories to your app so that users can find it while browsing the App Store.

The primary category you select is particularly important for your app’s discoverability on the App Store.

For more details, see Choosing a Category

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