Your App Icon is the first visual element of your app that users see
when they come across it in the search results page or Top Charts.
Your App Icon directly affects the first impression and
2. Feature Graphic
The second visual element that users come across when they visit
your listing on Google Play, is your feature graphic
3. App Title
Google allow 50 characters for your App Title compared to Apples
30. For App Store Optimization, maximize the use of this space for
your app and improve keywords rankings. Add some of your most
powerful keywords to your Title alongside your brand name
4. Developer Name
Your developer name is an important on-metadata factor that has
an effect on app search rankings. Google also keeps a record of
developer history, and the apps with positive developer history
tend to rank higher in Google Play searches.
5. Installs Volume
Install volumes give users an immediate indication of how popular
your app is. Drive install volumes through advertising campaigns,
or simply increasing the awareness of your app by linking
to it in your email signatures, social media pages and on your
6. Average Rating
60% of people always check or are likely to check ratings before
downloading a new app.
Both the number of reviews, and the average rating has a strong
influence on how your app ranks in app store search results. Encourage
your loyal fans to leave positive reviews whenever possible.
Users often browse for apps by category, so choose yours carefully.
8. Short Description
You can include up to 80 characters in the short description field. It’s very important to keep the balance to provide a clear description that includes some of the main keywords that you want your application to rank for.
A well-composed short description provides a highlight about the virtues and purpose of your app, and clearly delivers a message about its value to catch attention. The user can then expand it by viewing the full description.
Like the other graphic elements of your app listing, screenshots are an
on-metadata element that are responsible for ASO and conversion rates.
They don’t have such a huge visibility on Google Play (compared with the
Apple App Store), simply because the user has to scroll through to the listing
to see them. Screenshots still remain essential for the users to see how
the app look before downloading.