Growth Specialist
Own how VidApp grows. Account-based marketing to the creators we most want, plus content and SEO, paid and lifecycle, pipeline and partnerships, and the numbers behind all of it. Senior candidates are very welcome, as long as you want to do the work yourself rather than direct it.
Why this role exists
We are growing without a growth specialist. That says something good about the product, but it also means growth work happens around the edges of everyone else's day: some months it gets real attention, other months it does not.
We want one person who owns it. Not a channel specialist and not a manager - someone who can decide what to try, run it themselves, and tell us honestly whether it worked.
What you would own
- Content and SEO - the site, the blog, organic search, and how clearly we explain what VidApp is
- Paid and lifecycle - paid acquisition, email, and the funnel from first visit through to a signed client
- Account-based marketing - we know who our best-fit creators are, so we want them targeted deliberately by name rather than shouted at broadly
- Pipeline and partnerships - inbound, sensible outbound, demos, and referral or partner channels
- Data and experimentation - measuring the funnel, running tests, and reporting plainly on what worked and what did not
- Deciding where the effort goes next, based on what the numbers are telling you
What we are looking for
- Hands-on, without exception. Senior people are very welcome, but this is a role where you do the work rather than delegate it.
- Breadth across growth: you have run content, paid, lifecycle, or pipeline work yourself, and you are comfortable picking up the parts you have not
- Interest in account-based marketing, and ideally experience running it - researching specific accounts and going after them one by one
- Comfortable with numbers - you can measure a funnel and are honest when a test fails
- A clear writer. Most growth work here comes out as writing of some kind.
- SaaS experience, and ideally some feel for the fitness and wellness space
- Already using AI tooling to get more done, since that is how the rest of the team works
- Startup spirit - this is a newly created role, and you will shape it as you go
This might suit you if
- You are a senior marketer who misses doing the work and wants scope rather than headcount
- You have been the first growth hire before, or want to be
- You want part-time work with real ownership rather than a narrow full-time brief
Practicalities
- Full-time or part-time, depending on the person - tell us what you are after
- New Zealand based, remote friendly
- Our clients are on US time zones, so some flexibility around calls helps
About VidApp
VidApp builds and runs fully branded subscription apps for fitness and wellness creators - iOS, Android, web, and TV. We work with leading fitness influencers and studios around the world: established businesses with real audiences, whose app is how their members train every day. We do not hand over a template and wish them luck; our team designs, builds, and looks after each app on an ongoing basis.
We are a small, senior, New Zealand based team, and we are growing. The work is broad and you get to own things properly. It is fast-paced and genuinely demanding - our clients' businesses run on what we build - and it is also good fun. You will use AI tooling every day too; we have built a lot of our own, and it is a real part of how we work rather than a talking point.
The part we are proudest of is that clients like working with us and stay for years. Keeping that true as we grow is the reason we are hiring.
Apply for this role
Fill in the form below. A CV is welcome but not required - a few honest paragraphs about why this role interests you tells us more.
Applying for Growth Specialist. Please confirm the role is selected in the form before submitting.
Questions first? Email careers@vidapp.com.